Power of Caring Series
Only for a Second
Only For A Second we return to a world that we thought was lost.
and identity had been, almost in a second, stripped from the people
featured and then with the almost enticing creativity of such
heartfelt people who created this event, in a single second a
person returned to the world.
as I reflect back over the last thirty five years I think of those
moments in time which I had been so, so previlaged to share with
patients. I write more about the journey in The Power of Caring.
only for a second
Photo Book for Mimi Foundation http://www.mimi-foundation.org/en/ifonlyforasecond.html
You know what I miss the most ? being
Here is the sentence that inspired the «if only for a second»
June 17th, 2013, at the initiative of the Mimi Foundation and
in collaboration with Leo Burnett France, 20 cancer patients participated
in a unique makeover experience.
They were invited to a studio where they got a makeover-their
hair and makeup, but without being able to see themselves while
they were being made up.
A photograph then immortalized the moment when they opened their
eyes to discover their new look. This discovery allowed them to
forget their disease, "if only for a second."
The project was conducted in two stages. The first took place
in Brussels in June, where the Mimi Foundation and Leo Burnett
reunited the photographer Vincent Dixon and the director Coban
Beutelstetter. One had the mission to immediately capture the
second when these people saw themselves right after the transformation,the
other to film every moment of their experience.
The second stage of the project was to organize a photo exhibition
for the families of the patients on November 7th, 2013. The idea
was to reveal for the first time, all the photographs taken by
Vincent Dixon. Within a second, smiling faces were seen all over
the room. At that very moment, cancer did not exist for the family
For this project, there is a 3 minutes 43 seconds spot on YouTube
and on website : www.mimi-foundation.org
A photo book entitled «if only for a second» can also
This book contains 20 photographs of the project participants.
Every photo is accompanied by a description: the name of the person
and the date and time the photo was taken. And most importantly;
the very second in which everyone forgot about their disease.
Going through this book, the reader is carried away by laughter,
giggles and carefree faces. Readers will even be surprised to
have on their own faces ... a smile.
This is the heart of the idea of the project «If only for
a second», to spread smiles.